Designing your sales page

You are now ready to design your sales page. You have to keep in mind that the most important part of your page design is the sales copy.

While fancy web sites and graphics contribute to some extent... The words will play a deciding role.

The sales page you make should fulfill one specific purpose - getting your potential customer to take the buying action. The design should be simple and should focus on one specific product.

Your page should be designed in standard HTML. Avoid using Flash or anything that requires fancy plug-ins. This is because you want your page to load as fast as possible and attract visitor's attention to the text.

The next consideration of great importance is the Search Engines. Your page must be specifically designed to rank high in the Search Engines. One step in the right direction is including good META tags. However, META tags are only a small part of preparing a page for the Search Engines. Your page design, title, text, link text and image alt tags all play a very important role in determining how your page will rank.

We will learn more about this in page 70 (search engines).

You can get a head start on designing your sales page, by using some of the free templates that you can find here:

http://www.freesitetemplates.com/

Continue reading here: Optin List Ezine

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